When it comes to B2B content, many brands make the same mistake time and time again - trying to re-invent the wheel simply because they are talking to another business. Ultimately, every piece of brand comms is people-to-people, so the way you look, talk and behave should always bear that in mind.
Big thinking and big ideas can transform your B2B marketing, helping you to stand out and cut-through the noise. We package B2B comms in an insightful and imaginative way, and then use intelligent strategy to make sure it your content reaches the right people through the right channels.
So, how could your brand create change in B2B?
Standing out in B2B Comms
Liberis, an innovative, game-changing company needed a brand to match. However, their logo, website, brand guidelines and creative were all lagging in the past.
We crafted a complete brand guidelines, from positioning, values and strategy to typography, photography and iconography.
As well as this, we've created an integrated campaign website, with bespoke CMS developed in house. Built for multiple devices. This helped them stand out in a busy B2B finance market, and craft a strategy for new customer acquisition.
We created a series of bespoke creatives, encouraging the reader to ‘OPEN their business to a new form of funding’. This highly effective creative approach was successfully implemented across direct mail, email, online display and landing pages – resulting in a 30% uplift in completed deals!
Getting Business to Change their Behaviour
GP Batteries wanted to encourage more retailers to stock rechargeable batteries, despite having smaller profit margins - because they are so much better for the environment. Our creative was simple, offering a huge opportunity for an emotionally-led narrative. We started with the country’s biggest outdoor brands and retailers to commit to only stocking rechargeable batteries. Difficult, knowing the larger margin on conventional batteries. We started with multiple hard-hitting trade ads and the sponsorship of the Outdoor Industries Association flagship conference, including an emotionally charged video.
It's working. Brands including Millets, Cotswold Outdoors and Blacks have all jumped on board, by getting brands to take a ‘footprint pledge’ and switch to rechargeables, with social, an activation piece and dedicated microsite.
Our B2B comms looks to build the brand over the long-term as well as getting short term results.