We call it people-to-people and we're industry leaders in effectiveness.
When it comes to B2B content, many brands make the same mistake time and time again - trying to re-invent the wheel simply because they are talking to another business. Ultimately, every piece of brand comms is people-to-people, so the way you look, talk and behave should always bear that in mind. Big thinking and big ideas can transform your B2B marketing, helping you to stand out and cut-through the noise.
We’ve been working with Liberis for a number of years across all aspects of their advertising, from trade press, direct mail and radio, through to website design and online display.
We're helping Liberis stand out in a traditionally cluttered B2B finance market.
We were challenged by GP batteries, with educating the outdoor industry and consumers of the importance of recycling batteries, and the environmental and cost benefits of switching to rechargeables - which can be re-charged up to 1500 times!
We wanted the country’s biggest outdoor brands and retailers to commit to only stocking rechargeable batteries. Difficult, knowing the larger margin on conventional batteries. We started with multiple hard-hitting trade ads and the sponsorship of the Outdoor Industries Association flagship conference, including an emotionally charged video.
Herbalife came to us to help tell the story of their new state-of-the-art Research and Development labs to their 5,000 employees and nearly 2.7 million independent distributors.
With a subject matter that could easily cause a few yawns for some, it was our job to tell this story in the most inspirational and exciting way possible. The video content transformed the way Herbalife approaches B2B work, and was praised across the business and by key stakeholders.
Perfetti Van Melle
In the competitive world of confectionary, B2B plays a vital role in insuring distributers, retailers and online merchants know and love your brand and product.
Perfetti Van Melle are one of the world's largest manufacturers and distributors of confectionery and chewing gum. Their aim is to make as many people smile as possible. We were asked to create a set of strategic corporate guidelines that not only made the brand look polished and professional – but raised a smile too.
We created bespoke assets for every product in their portfolio, with lifestyle imagery to match. ‘A Smile for Everyone’ became their trademarked lock-up that is used across the world!
Want to grow your B2B brand?
We’ve had the pleasure of working with some leading brands with remarkable success in B2B, and know what it takes to be both professional and disruptive - drop us a message to find out how we could do the same for your brand.