Going Bold with Social
If you’ve got a split-second to stop people’s thumbs… go bold!
Our Dentyl social content is looking to brighten up people’s feeds and stick in people’s heads to drive that all important impulsive nudge at point of purchase.
Content that Converts
With Dentyl we’re dealing with purchase largely driven by impulse. Impulse relies largely on an emotional trigger - being conscious of having bad breath. It’s important we make the Dentyl social brand assets as efficient and as effective as possible in driving that impulse. We can then connect that thinking with clever targeting and an integrated e-commerce strategy to make sure we're converting engagement to sales.
We’ve also been working with Dentyl to launch their new and exciting Unicorn & Mermaid ranges across social and e-commerce. The unique dual action formula, and bright colours that Dentyl are famous for help to create the perfect platform for brand content with a little extra sprinkle of magic
Integrated Digital Thinking
The social content is backed up by an integrated PPC campaign, social e-commerce and focuses on the key distribution (physically and digitally) of Aldi, Lloyds and Superdrug, as well as the brand Amazon channel to meet the growing D2C audience.