Food & Drink
We've got some pretty
tasty creds in food & drink
We know how to get the attention of consumers and distributors alike. From multi-award winning campaigns for Fruittella, to winning Grocer Brand of the Year with Pukka - we've got an ubeatable track-record in effectiveness.
As lead creative and strategy agency for Pukka (the UK's number one pie brand), we have helped unlock more occasions in which the brand could celebrate eating a good, honest pie.
The People's Pie, a multi-channel creative campaign that champions real people and how they enjoy Pukka up and down the country has achieved incredible success in sales, brand awareness and awards! From the new website, brand guidelines, strategic comms, digital and outdoor creative, and of course a new TV ad, we made all of the creative with two things in mind, 'be for the people' and 'be more orange’.
The successful strategic re-alignment culminated in winning Grocer's Brand of the year in 2020.
We have been Smint's lead agency for several years. Not only do we run full service social for the premium mint brand - we've also done e-commerce, TV, outdoor, sampling and experiential.
More recently we shifted our strategy to 'staying fresh behind the mask' - a digital campaign that included a branded instagram filter, social ads and e-commerce,
We created the branding, packaging, website and shopper strategy behind start-up pasta brand Beroni, to capitalise on the growing trend in frozen foods amidst the pandemic.
With our help, Beroni achieved their first supermarket listing in just 6 months of our initial brand concepts.
We're Herbalife's go-to agency for producing creative assets across Europe, Middle East and Africa. Our brand content brings the products to life in a way that feels both aspirational and attainable - helping to keep people motivated on their fitness journey. Our brand strategy has been to tap into real and relatable moments in people's day-to-day lives.
Our branding success for Herbalife has been in creating new occasions to be relevant as a brand - using video and social content to get Herbalife into people's everyday behaviours.
We created Fruittella's brand positioning ‘you can tella it’s Fruittella’ to set the brand on a cheekier and more risqué route to success. We targeted various audiences with bespoke content, producing a series of ads for TV and digital platforms which included a grandmother trying to get pregnant and even vajazzled!!
Not only did we create Sweet Freedom's cute new packaging and brand positioning, but we brought it life to life through a slick new website and some award-winning, record-breaking social content.
Detailed social targeting mechanics allowed us to reach our most influential audience. Our detailed content strategy mapped out the exact user-generated-content, hashtags, daily trends, partnerships and influencers required to reach new audiences and ultimately, the big supermarkets.
We have been the go-to agency for Mentos UK for 10 years now. We run full service social for the much-loved brand, as well as e-commerce, web builds and video content creation. We've even run a multi award-winning experiential and sampling campaign.
Want to grow your food / drink brand?
We’ve had the pleasure of working with some leading brands with remarkable success in food and drink - drop us a message to find out how we could do the same for your brand.