The content needed to bring the product to life in a way that feels both aspirational and attainable - helping to keep people motivated on their fitness journey. That meant tapping into real and relatable moments in people's day to day lives.
New Product Launch
We're Herbalife's go-to agency for producing creative assets across Europe, Middle East and Africa. Our latest campaign celebrated an exciting new addition to the F range - a delicious savoury Mushroom & Herb Flavour!
The content was shot across several locations, using a diverse range of different people to authentically represent key target markets.
Not only did we need to build excitement and suspense behind the new launch, but our content strategy needed to create new occasions where the product could be the hero by tapping into real moments in an authentic and ownable way.
Creating New Occasions to be Relevant as a Brand
Using social content to get the brand into people's everyday behaviours.