Full service Marketing & Advertising
Changing Booking Motivations
Hurtigruten is a daily passenger and freight shipping service that operates along the Norwegian coastline, providing its passengers with the perfect view of breath-taking fjords. However, the main attraction for its UK customer base is always the world famous Northern Lights.
As Hurtigruten travel within the Arctic Circle the chance of seeing the Aurora Borealis is incredibly high, so our ‘Northern Lights Promise’ campaign separated them from other operators, and gave consumers a compelling reason to book.