Turning Water into Wipes

Wet Wipes have had some bad press recently – and rightly so. Wet wipes are often partly made of polyester, a form of plastic that doesn’t deteriorate like, for example, a tissue might do. This is woven together with cotton, but as a whole means wipes remain together in waterways for a long time.

Turning water into wipes

Insight

Aquas are different. They are game-changing water wipes, that really are flushable, biodegradable and made of 99% water. We’ve been leading the charge for change, with our social influencer and branded Instagram activity - riding the ‘Blue Planet wave’ in building awareness, and getting consumers to make the switch.

Solution

Our handpicked influencers are everyday mums but with a ‘green’ edge. Our systematic yet authentic posting means we know exactly how to focus on the green message and keep the product at the heart without sounding overly forced and branded.

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Not only are we encouraging a change in behaviour from consumers when it comes to the environment – we’re also focusing on their purity. Being 99% water they are great for your skin too! This meant we could successfully channel our message right through to point of sale and purchase.