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Mentos Gum
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TV & VoD

Social

Digital

Strategy

Experiential

Our campaign for Mentos Pure Fresh celebrates escaping our mundane day-to-day lives by saying Yes to Fresh with Tropical and Cherry Gum.

Yes to Fresh

A Fully integrated Campaign

 

The 360 ATL campaign for Mentos Pure Fresh Gum and the new positioning “Yes to Fresh was fully integrated.

 

  • 2x TV commercials, seen across VOD, YouTube, Online and Social

  • Experiential and Sampling

  • National Outdoor Campaign

  • Created bespoke Amazon brand store page

  • Created custom full-screen experiences for Amazon Fire Tablets

  • Display ads for Amazon Network

  • Display ads for Buzzfeed

Experiential Sampling

 

Our experiential and immersive sampling campaign at Barcode Festival included tropical scent machines, full sampling teams, tropical plants and a giant sweeper challenge!

The challenges was to create an immersive experience that not only brought to life 'Yes to Fresh' but also the escapism of chewing their tropical and cherry flavoured gum.

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Conversion

Focused Digital

 

The creative not only looks to dominate confectionary mental availability but also links to digital purchase too with display and a brand Amazon journey.

 

This helps us be agile by targeting those on the move and those working from home.

Smart Media

Targeting

 

Our digital campaign display focuses on content with an indulgence theme, where people are already saying 'Yes to Fresh' in order to reach people looking for an element of escapism themselves.

The aim is to intrinsically link the content to the indulgent chew of Pure Fresh Gum.

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Staying 'Always On'

 

We shot, edited and built everything in-house as well as leading the Mentos Gum strategy in creating more relevance in the UK market.

 

Keep your eyes peeled on Mentos social as we roll out the campaign across Facebook, Instagram and TikTok, as the brand’s lead social agency.

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