Over 50's

Over 50’s account for 47.6% of household expenditure, and we're experts at increasing it.

From taking Amigo Loans from a start-up that nobody had heard of to being listed on the FTSE 150, to giving leading insurance company Ageas greater cut-through - we have a remarkable track-record in the finance sector.

McCarthy & Stone​


Our 12 month strategic re-alignment for McCarthy & Stone culminated in our creation of two of their most successful campaigns (based on enquiries) they’d ever had, in Q3/Q4 of 2019. This included roll-out across every touchpoint from development signage through to social content.


Our McCarthy & Stone campaign was built on the fact that encouraging a lifestyle change didn’t rely on age or circumstance - but mindset. It was down to us to change perceptions of the product by subverting negative associations to portray an aspirational lifestyle.

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Promis Life


We help Promis Life with strategy, press, social and strategy. Our most recent integrated TV campaign, staring Debbie McGee, aims to get people talking openly about funerals, because once they do, they’ll recognise how important it is to them and their family - especially when it comes to paying for it.


We are attaching passions, memories and emotive moments to the conversation, all built around the credibility of a real situation, and a real family - immediately heightening the integrity in the TV and across every Promis Life brand content touch-point.

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P&O Cruises


We were appointed as creative lead on the P&O Cruises UK account as part of Carnival Cruises group, generating leads from press, digital and TV campaigns, including sponsorship of Downton Abbey


Our work not only helped to re-engage consumers with the brand and drive sales as a result, but it firmly positioned the brand as ‘Britain’s Favourite Cruise Line’.​ We continue to work with the iconic brand, bringing to life content across digital, print and key touch-points across the sales funnel.

Mi Guardian​


We worked with MiGuardian in their B2B and consumer facing comms. With the current state of elderly healthcare, Millbrook's Mi-Guardian personal alarm offers a lifeline for the over-stretched lives of both organisations and families, helping the elderly remain independent in their own home.

We had a big opportunity to capitalise on a disillusioned audience who didn't want to have to sell their homes just to get on with life. "We Shall Not Be Moved" as well as a whole new rebrand and website, our brand campaign spanned across radio, display, DM and digital, using data-based targeting to hit high-index areas for maximum effectiveness.




As a leading over 50s insurer, Rias is no stranger to using TV to drive response. But in order to really make the most out of their TV budget, we were asked to integrate national press and DM executions to run alongside it.


By ensuring a strong creative link with the TV we enabled Rias to make the most of their budget, and give a unified look across all activity

Want to reach over 50's effectively?

We’ve had the pleasure of working with some leading brands with remarkable success inthe over 50's sector - drop us a message to find out how we could do the same for your brand.