Perfetti Van Melle

Corporate Guidelines

Comms_ Guidelines
Research and insight
Marketing and_media strategy

Changing One of the World's Largest Confectionery Company's Identity

Perfetti Van Melle are one of the world's largest manufacturers and distributors of confectionery and chewing gum. Their aim is to make as many people smile as possible. We were asked to create a set of strategic corporate guidelines that not only made the brand look polished and professional – but raised a smile too.


We created bespoke assets for every product in their portfolio, with lifestyle imagery to match. ‘A Smile for Everyone’ became their trademarked lock-up that is used across the world!

We are an award-winning full service advertising and marketing agency in Bournemouth. We offer integrated advertising, digital, social, branding, media, direct marketing, design, TV advertising, brand strategy, videography and content planning.

01202 414 200 | hello@walkeragency.co.ukWalker Agency, Wootton Mount, Bournemouth, Dorset BH1 1PJ, United Kingdom

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