Perfetti Van Melle

Corporate Guidelines

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Changing One of the World's Largest Confectionery Company's Identity

Perfetti Van Melle are one of the world's largest manufacturers and distributors of confectionery and chewing gum. Their aim is to make as many people smile as possible. We were asked to create a set of strategic corporate guidelines that not only made the brand look polished and professional – but raised a smile too.


We created bespoke assets for every product in their portfolio, with lifestyle imagery to match. ‘A Smile for Everyone’ became their trademarked lock-up that is used across the world!