Since taking over the Mentos social 4 years ago, the engagement rate has more than tripled, alongside record-breaking reach we’ve created a social presence that’s loved by Mentos fans across the country.
Social has intrinsically always been about impulse. Bitesize pieces of content that increase the likelihood of conversion later by keeping a brand at the top of consumers’ minds. Our approach capitalises on that.
Using brightly coloured and thumb-stopping imagery, on trend content, handmade posts, and easy-to-enter competitions – we’ve helped cement the brand as a household favourite!