Our latest Smint campaign aims to build the brand’s relevance in and out of the home, by building ‘fresh moments’ across different occasions.
Refreshment purchase habits have massively changed and 2021 will be the year of constant alternation between online and offline brand focal points. This campaign looks to shift consumer mindset on the role mints can play in their day-to-day lives, where the at home occasion continues to gain importance into 2021.
With an agile strategy and consumer journey, Smint can capture the move between online and offline by encouraging impulsive decision making.
Creating an ownable always-on approach to content but with the ability to quickly and tactically ‘pulse’ physically (store offers, POS, D2C) and mentally (campaign bursts, increased digital reach) will help brands stay top of mind for the right moments and at the right touch-points.
This Smint campaign offers the flexibility to move between these spaces and moments.