Quantcast

Content Planning with the HFSS Bomb Ticking 💣

Updated: 2 days ago

From design and content to updating brand portfolios, there will need to be big change in the coming months.

With the UK government planning to introduce tight restrictions on junk food TV

and now potentially online advertising, blaming such ads for the ticking “time bomb”

of obesity, HFSS brands will need to stay ahead of the inevitably changing game.


NPD will be key for many brands looking to safeguard against the restrictions, but

here are a few other thoughts on how brands could react…


Here are 6 quick considerations on how less healthy brands can help promote better choices, develop product portfolios and maintain relevance in the right occasions in their design content, campaign strategy and brand planning...

HFSS Strategy Walker
.pdf
Download PDF • 1.86MB

We are an award-winning full service advertising and marketing agency in Bournemouth. We offer integrated advertising, digital, social, branding, media, direct marketing, design, TV advertising, brand strategy, videography and content planning.

  • Grey LinkedIn Icon
  • Grey Instagram Icon
  • Grey Facebook Icon

01202 414 200 | hello@walkeragency.co.ukWalker Agency, Wootton Mount, Bournemouth, Dorset BH1 1PJ

©2019 Walker Agency Ltd. All rights reserved. Registered No 2814178