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Content Planning with the HFSS Bomb Ticking 💣

Updated: Oct 26

From design and content to updating brand portfolios, there will need to be big change in the coming months.

With the UK government planning to introduce tight restrictions on junk food TV

and now potentially online advertising, blaming such ads for the ticking “time bomb”

of obesity, HFSS brands will need to stay ahead of the inevitably changing game.


NPD will be key for many brands looking to safeguard against the restrictions, but

here are a few other thoughts on how brands could react…


Here are 6 quick considerations on how less healthy brands can help promote better choices, develop product portfolios and maintain relevance in the right occasions in their design content, campaign strategy and brand planning...

HFSS Strategy Walker
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