We've been tasked with refreshing the branding of dating app #Dating. The international app is re-inventing the dating industry by making matches mean more. Daters can connect through mutual hashtag interests and hobbies, bringing together local people with shared passions. The dating app only fully launched in 2019, but has already grown massively and now makes a new match every 2 seconds!
Our work will cover a logo refresh, new brand colours, tone of voice and will culminate in a comprehensive set of brand and social media guidelines. We'll be undertaking social listening and detailed market analysis to find where the brand sits in the market to make sure the new branding and strategy is as effective as possible. This will be rolled out across the brand's app, website and comms.
We're really excited about this one. It's a chance to do something really unique in the dating category, and hopefully put an end to dating swiper's-fatigue!
James Hickman, Strategy Director
Watch this space for the big new brand unveiling over the coming months.