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Fresh New Packaging for Sweet Freedom

Updated: Oct 8, 2019

Sweet Freedom is a brand focussed on making healthy taste great. We've worked with the natural syrup brand over a number of years to increase their store presence (now available in most supermarkets across the UK) and to grow their social following (now sitting at over 150k).


As part of their new look for 2019, we were tasked with breathing life into their packaging, offering consumers a more colourful product range that stood out on shelf and got their attention.

Designing the bottles has been a rewarding challenge due to the breadth and variety of the Sweet Freedom product range. We’ve refreshed some of Sweet Freedom’s much-loved characters and illustrated brand new critters to stand alongside them. We’ve also created bright and distinct backgrounds to help customers find their favourites. We’re very proud of the results.

- Pete Field, Art Director


Sweet Freedom has gone from strength to strength, and is now available in Tesco, Asda, Sainsbury's, Waitrose and more. Find out how we helped them get there, here.