Launching WildOnes by Brush-Baby

Introducing the WildOnes tribe!

We recently helped Brush-Baby launch their fun new electric toothbrush range with a series of animated social assets.

Say hello to Pan-Pan Panda 🐼, Holly Hippo 🦛, Evie Elephant 🐘 and Percy Penguin 🐧

Our Digital and Social Campaign

Product Launch | On a Mission

Having launched ten years ago, Brush-Baby have had enormous success with their baby and kids oral care range. But with more than 40% of under 5’s getting preventable gum problems in the UK, we’re on a mission to help the Brush-Baby brand continue to transform the kids dental category.

Closing the Consumer Perception Gap

Good dental hygiene lasts a lifetime, and ultimately needs to start on day one.

However, the whole dental category can feel cold and uninspiring – full of clinical colours and very functional messaging.

NPD with Insight and Imagination

The challenge is that parents need educating on and helping with the PROCESS; with very little understanding of tooth care for under 5’s, and of course kids just want everything to be FUN – the key to success is bringing these two world’s together and bringing to life the category creatively in a way that does justice to children’s imaginations.

The Power of the Brand

WildOnes are a fantastic example of this, and with our social and digital campaign (with e-commerce at its heart), the new product launch speaks to kids and parents at the same time with the aim of making tooth brushing time seamless fun (well here's to hoping anyway!).