Our new integrated campaign for Mentos Gum has launched. The campaign aims to showcase the escapism of tropical and cherry gum from mundane day-to-day lives, by saying 'Yes to Fresh'.
The creative features the new brand positioning of #YesToFresh and spans across VOD, OOH & digital.
Check out the work below 🙌
Mentos Tropical Gum
Mentos Cherry gum
Keep your eyes peeled for the full campaign next week!