Mentos TV, Display, YouTube, Outdoor, Amazon and Digital Campaign Launches

Our new integrated campaign for Mentos Gum has launched. The campaign aims to showcase the escapism of tropical and cherry gum from mundane day-to-day lives, by saying 'Yes to Fresh'.

The creative features the new brand positioning of #YesToFresh and spans across VOD, OOH & digital.

Check out the work below 🙌

Mentos Tropical Gum

Mentos Cherry gum

Keep your eyes peeled for the full campaign next week!