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Mentos Yes to Fresh TikTok Campaign Launches

This month has seen the launch of our fresh challenge campaign on TikTok. The social campaign aims to encourage fresh thinking and creativity.


This is part of our on-pack loyalty promotion, Mentos Me & You – which is back with a refreshed look and feel and a nod to our new brand positioning 'Yes To Fresh'.


We've expanded into the world of TikTok to give consumers more creative license to get involved and show their creative side.


We’re also running a set of bespoke, tailored ads to get people involved. The content has been adapted to work across formats, with different messaging rotated to test the most effective creative.


The nationwide campaign from concept to creation has been produced totally in-house:


✅ Strategy and Social Planning

✅ Animation and Video Content Creation

✅ Competition Mechanics and Fulfilment


Watch this space for campaign expansion, and more great Mentos content.