We’re thrilled to announce Pukka has appointed Walker Agency to spearhead the communications strategy and creative development as part of an ambitious growth strategy to sell more pies to more people, more often.
“It’s a rare opportunity to work on such an iconic British brand, further highlighting Walker’s creative and strategic credentials… and probably just how much I love pies.”
- Robin Upshon, Creative Director
Walker will be leading the process with newly appointed agencies Richmond & Towers (Integrated trade and consumer PR + Social) and Haygarth (Shopper marketing across retail and foodservice) We’ll all be working together to deliver an impactful integrated campaign to engage a new generation of shoppers across retail and foodservice channels, with the specific goals of building on the brand’s strong family heritage and cementing Pukka’s position as the nation’s favourite hot pie brand.
The announcement follows the recent appointment of Rachel Cranston as Head of Marketing and will accompany a “shift in strategy” for the brand, as it gets ready to embark on the next exciting chapter of the Pukka story.
“We are delighted to appoint three talented and award-winning agencies. It’s a hugely exciting time for Pukka and therefore essential we have trusted partners working closely with us to develop innovative and standout ideas,” explains Cranston. “Each of the agencies we have chosen demonstrated passion, expertise and enthusiasm for the brand and I am excited to welcome them into our team.”
The appointments come after Pukka’s value grew +10.9% to £34m in grocery.
IRI 52we 24th March 2019