With so many people returning to work this week and needing to wear masks on public transport, we’ve been running a geo-targeted social campaign for Smint, to remind people to stay fresh behind the mask – having to smell your own breath should be a key motivator after all!
The campaign targets:
- Underground users in London 🚇
- Tram users in Manchester 🚈
- Birmingham bus commuters 🚌
The campaign extends to social content and even an instagram filter: