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Smint | Geo-targeted Facebook ads 💡

Updated: Sep 24, 2020

With so many people returning to work this week and needing to wear masks on public transport, we’ve been running a geo-targeted social campaign for Smint, to remind people to stay fresh behind the mask – having to smell your own breath should be a key motivator after all!


The campaign targets:


- Underground users in London 🚇

- Tram users in Manchester 🚈

- Birmingham bus commuters 🚌




The campaign extends to social content and even an instagram filter: