The nation’s favourite pie brand were in need of a brand refresh and campaign creative ahead of their biggest ever marketing campaign. We were tasked with spearheading all creative and strategic communications for Pukka, with the goal to put more pies on more plates, for more people, up and down the country.
Despite Pukka's continued growth, we needed to unlock more occasions in which we could celebrate eating a good, honest pie. From match day belly-warmers, to al fresco date nights. Covered in ketchup, soaked in gravy or served with mushy peas. The Friday filler or a family Sunday dinner. Pukka is for everyone.
The People's Pie was born, a multi-channel creative campaign that champions real people and how they enjoy Pukka up and down the country. From the new website, brand guidelines, strategic comms, digital and outdoor creative, and of course a new TV ad, we made all of the creative with two things in mind, 'be for the people' and 'be more orange'.