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Pukka

The People's Pie

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TV & Radio

Rebrand

Packaging

Strategy

The nation’s favourite pie brand were in need of a brand refresh and campaign creative ahead of their biggest ever marketing campaign. We were tasked with spearheading all creative and strategic communications for Pukka, with the goal to put more pies on more plates, for more people, up and down the country.

There's a Pukka for Everyone

Following on from the huge success of our 2019 rebrand, new packaging and new brand positioning as lead creative and strategic agency; we've helped Pukka launch several pieces of NPD to truly cement their position as The People's Pie.

And Here's How it Started​...

"Walker is built of a close team of talented people with a wide breadth of experience and a collaborative can-do approach. They're a pleasure to work with, delivering results, and making it enjoyable on the way- a great extension to our team!" ​

 

Rachel Cranston, Head Of Marketing

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Insight

Despite Pukka's continued growth, we needed to unlock more occasions in which we could celebrate eating a good, honest pie. From match day belly-warmers, to al fresco date nights. Covered in ketchup, soaked in gravy or served with mushy peas. The Friday filler or a family Sunday dinner. Pukka is for everyone.

The Solution

The People's Pie was born, a multi-channel creative campaign that champions real people and how they enjoy Pukka up and down the country.  From the new website, brand guidelines, packaging, strategic comms, digital and outdoor creative, and of course a new TV ad, we made all of the creative with two things in mind, 'be for the people' and 'be more orange'.

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Be More Orange

Reflecting the values of Pukka, we created an instantly recognisable, warm, inviting pack that has great shelf stand out. 

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Be for the people​

 

From chippies and the high street to social media and the web, we ensured that the Pukka was seen to reflect good, honest values for busy everyday people. 

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