Red Funnel

Green Strategy

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Changing Red to Green

We developed a strategic and creative launch of Red Funnel’s new green initiative, culminating in painting their iconic ship funnel green! With brand carbon footprints becoming evermore scrutinised, we helped Red Funnel do their bit.

We developed onboard creative, their new ship livery, and a strategy for implementing the initiative over the next four years. From switching to Bio Fuels to power their ships, using reusable coffee cups onboard and even discount for hybrid and electric vehicles, Red is going green.