Stay Fresh Behind the Mask

With social distancing firmly in people’s psyche, consumers didn’t see the need to buy mints, and understandably sales were suffering. But as people became determined to try and return to normality, there were new opportunities for Smint to be relevant in - if we could create content that resonated.


So, we strategically flipped the traditional mint brand purpose, to get people to think about the fact that it's THEM that has to smell their own breath behind their mask…

Geo-targeted Facebook ads

With people returning to work and needing to wear masks on public transport, we ran a geo-targeted social campaign for Smint, to remind people to stay fresh behind the mask – having to smell your own breath should be a key motivator after all!


The campaign targeted:


🚇 Underground users in London

🚈Tram users in Manchester

🚌Birmingham bus commuters

Campaign Instagram Filter

Encouraging people to wear masks with a branded competition using a filter built in-house.​

Creating New Occasions to be Relevant as a Brand

Using social content to get the brand into people's everyday behaviours.


We are an award-winning full service advertising and marketing agency in Bournemouth. We offer integrated advertising, digital, social, branding, media, direct marketing, design, TV advertising, brand strategy, videography and content planning.

01202 414 200 | hello@walkeragency.co.ukWalker Agency, Wootton Mount, Bournemouth, Dorset BH1 1PJ, United Kingdom

©2020 Walker Agency Ltd. All rights reserved. Registered No 2814178

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