tv & radio
Whether you’re looking to build long term brand salience to grow your brand, or a quick tactical burst to make the most of the ‘new normal’ - broadcast media is still the most effective way to do it quickly, and because of the wide range of targeting options now available, does not have to cost the earth. By identifying your target, and focusing on a big idea, TV and or radio results can be truly remarkable.
We’ve worked with small budgets and big ones too - no matter what the job, we don’t just win the awards, we ensure ROI is at the heart of everything we do.
So, how could your brand create change?
Brand Growth Through New Audiences
Last year we were tasked with spearheading all creative and strategic communications for Pukka, with the goal to put more pies on more plates, for more people, up and down the country. By opening up new occasions, and in turn expanding beyond their traditional heartland consumer, we've achieved fantastic results.
This example demonstrated the power of TV in changing brand perception. By creating a modular approach to the creative underneath a strategically 'big idea', we could isolate and target different segments, from football lovers to date-nighters.
New to TV & Radio Growth Drive
There are lots of van leasing companies in the UK, but Vanarama wanted to be the biggest, and the best. But to help them achieve this we’d have to connect with tradespeople who are notoriously difficult to reach. By using radio while they worked, and TV sports channels while they relaxed, we were able to get our message across with an incredibly catchy song!
This is a fantastic example of creative that drives brand awareness to a specific audience, through a media platform that just feels right.
Tactical Brand Positioning Sponsorship
P&O Cruises is the quintessentially British brand, so with careful planning and creative the sponsorship of Downton Abbey was the perfect fit. The campaign not only helped to re-engage people with the brand and drive sales as a result, but it firmly positioned the brand as ‘Britain’s Favourite Cruise Line’.
This example shows how with the right strategy in place, tactical opportunities can be absolutely perfect for a brand - and in the current climate these are becoming more and more common, and effective.
TV & Radio are proven to effectively build brand salience, and remains the best media for triggering an emotional response.
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