Our first campaign for Vocation Brewery’s Life & Death IPA is officially out in the wild, bringing the brand’s bold look, feel and flavour to life across VOD and outdoor advertising.

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At the heart of the campaign is a simple idea: encourage drinkers to look beyond their usual beer and trade up to Life & Death, an award-winning IPA. With a distinctive creative approach spanning video and outdoor gives drinkers a fresh reason to reconsider what’s in their glass.

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The campaign follows a period of strategic workshops, creative development and plenty of taste testing, helping us get under the skin of the brand and identify how best to bring its personality to life.

This is the first step in bringing Vocation’s long-term brand platform, Best Served Bold, to life. Designed to create a consistent and recognisable direction for the brand, the platform gives us a foundation for future creative work that challenges expectations and makes Life & Death stand out in a crowded beer category.

Because life’s too short for boring beer.

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