Whether it’s paid campaigns, social-first stories or influencer partnerships; social is all about content, content content. It defines what your brand says, shows and the relationships you build.

But the social context matters just as much. This is how content fits with your business vision and brand strategy, and this is where we're different. Our full-service creative agency joined-up thinking makes for happy social scrollers and brand financial controllers.

‍Full-service social, fully in-house

OS Maps - Reaching a whole new Gen-Z audience

The iconic OS brand relevance was built 20 years ago with paper maps and their audience is (quite literally) dying off. We needed to create a new connection, with a new generation who hadn’t heard of the brand, had little affinity with the outdoors - oh, and consume media completely differently.

Will the Insider become an Outsider? That’s what our YouTube Creator-first content series found out, with three of the most outdoorsy boomers imaginable, thrown alongside three high profile Gen-Z influencers who don’t know their tent poles from their walking sticks – spoiler alert, it’s hilarious.

The content was amplified through always-on ‘Outsiders’ content across YouTube Meta and TikTok, while future-proofing the brand amongst a whole new Gen-Z audience.

A whole new generation

& Creator-first content

Company Mindset Shift

Herbalife - Content that inspires a lifestyle

As Lead Content Agency across EMEA we build the strategy, do the filming and the production alongside global toolkit creation for one of the world’s biggest nutrition brands.

Our content strategy is focused on constantly creating new occasions (for different types of people), where the product can be the hero by tapping into real moments in an authentic and ownable way.

‍Rather than just selling products, we shifted the brand to celebrating a healthy and active way of life, with content that is both inspirational and attainable no matter where in your fitness journey you are.

increase of uptake of POS content amongst sellers

in social engagement & reach

brand metrics increase

Airheads - Going viral on the regular

As the Airheads full-service social agency, our challenge is to bring back the fun (and the sales) to one of the biggest candy brands in the US. To build a new connection with a new generation, we’ve focused on trending content that has an organic, creator-first look and feel. That meant giving the brand managers the confidence to loosen the brand guidelines so that we could push our content to be more fun, and at times, totally nonsensical with a homemade feel.

This always-on approach has our flexible social playbook at the heart to ensure brand recognition and laddering up to the brand vision - balancing core commercial objectives with social trends.

‍The new approach has already shifted engagement demographics and increased all key social metrics too!

fun tone of voice

in engagement

creative benchmark

Mentos UK & US - Content that gets smiles & sales

As lead full-service social agency in the UK & the US, brand awareness and engagement is key to stand-out and stay top-of-mind, to drive impulse purchase in a hyper-competitive category. We create the content, manage the community, and set up the advertising - tieing in our big brand campaigns, activations and commercial commerce goals to the always-on social calendar.

‍Our content spans mobile shot TikTok trend-jacking, social e-commerce, influencer partnerships and brand campaign content.

social engagement

best performing market

& distribution increase for Gum

Let's get growing.

If you’re interested in working with us to help out-think your competitors, please complete the form and we’ll get right back to you.

Or if you’d prefer, simply send an email to hello@walkeragency.co.uk or call us on 01202 414200

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