social
Social could be the key to accelerating your brand growth. As the most cost-effective way of being ‘always on’, with the right approach you could drive consumer impulse, and ultimately purchase. From Facebook and Insta to TikTok, and B2B LinkedIn - we have a proven track-record of not only engaging and reaching big audiences with great content - but generating ROI with commerce at the heart of the strategy. Whether it’s a big brand looking to penetrate new audiences, or a start-up looking to get noticed, we have the expertise to get results.
We plan it all. We create it all. We manage it all. We advertise it all.
So, how could your brand create change?
Developing a New Brand Positioning
Smint was an established brand, that had lost relevance. They didn’t just need to build brand awareness, they needed something to say to set them apart from the competition. So we launched our ‘Fresh to Impress’ campaign to reach a new younger audience - helping Smint to become a champion for creativity.
This case study demonstrates how over time you can build a compelling brand story and reach new audiences - all while protecting your heartland audience.
The Change
Leveraging Social to Gain Distribution
Sweet Freedom was a relatively unknown start-up. By carefully monitoring trends and hijacking them, whilst using strategically handpicked influencers, our award-winning social transformed the brand. In fact we created so much demand, supermarkets could not keep their shelves stacked fast enough. We also created a bespoke set of comms guidelines to ingrain their message, meaning consumers had a distinctive understanding of the product.
Start-ups often turn to social, and with the right planning it can pay dividends. This case study proves social can engage a far wider audience than just millennials too - reaching traditionally hard-to-reach older audiences digitally.
The Change
Keeping a Big Brand Top of Mind
It’s hard to resist a pack of Mentos, so our social strategy needed to be just as tempting. Using on-trend stories, campaign video, and easy-to-enter competitions, we’ve created a social presence that’s loved by Mentos fans across the country - keeping the product top-of-mind.
With FMCG, social can be particularly effective in driving impulse. By building a big audience and keeping them engaged, we could then seamlessly integrate e-commerce and real-world commercial offers and objectives. This carefully mapped social commerce strategy, helped deliver ROI and brand growth.
It's also nice to know
The Change
Here are a selection of some of the brands we currently manage, or helped launch their social presence.
