Since taking over the Chupa Chups account in January, we have been on a mission to build something bigger than just branded content, we wanted to build a cultural presence that further defined Chupa as the #1 lollipop brand in the UK.

Fast forward to now: 40 million views and nearly a million likes just on Tiktok alone, this has left us at an average of over half a million views a post.

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Sometimes these ideas take weeks of planning and approval, like our April Fools campaign, which is now up for a UK Agency Award. But sometimes the most viral content is the content that takes you 5 minutes, just relevant ideas that hit the right crowd.

With plenty more in the works - including a top secret project we can’t talk about just yet 😉- we have just loved all the work we’ve put into this brand so far and we can’t to wait go viral….again.

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