This month we hit the streets with Dani Harmer to create some social first content for Fruit-tella that taps straight into 90s nostalgia.

If you grew up in the 90s/00s you’ll know Dani from Tracy Beaker and The Dumping Ground – now our favourite childhood icon is all grown up and interviewing new parents and fans of her back in the day.

But this was more than just a big face cameo, the campaign will tap into the nostalgia of millennial parents with relatable, shareable content that reignites their own childhood memories, as well as drive awareness of Fruit-tella as the go-to family treat for summer moments.

Thank you Dani, and BOG OFF!

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