We’re Going Global!

After the crazy organic success of our Chupa Chups x Stranger Things social toolkit, Perfetti Van Melle came to us with a new ask: take the world of the Upside Down and push it into 3D outdoor.

So we built a full out of home campaign for the Swiss market, helping the idea grow beyond screens and into something you literally can’t scroll past.

Seeing this thing jump from feeds to the real world has been a pleasure, and watching it cross borders feels even better.

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