Yesterday we welcomed 22 students from Poole High School year 12 to spend a day at the agency. 

The event is inspired by the IPA Advertising Unlocked initiative which aims to give youngsters the chance to gain first-hand agency experience. This is the third time we have run an event with the school, and never cease to be amazed by the talent coming through at such an early age.

In the morning we quick fire sessions on Strategy, Creative, Social Media and AV/Content Creation (thanks to all the team members involved).

 After Pizza we set them a creative brief for a Chupa Chups TikTok, and they presented their brilliant films back to us at the end of the day.

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It was a great day, and really and highlights the power of industry access for young people.