The Challenge

The Isle of Wight isn’t an ordinary destination. So why give it an ordinary destination ad? Red Funnel wanted to move beyond soothing soundtracks, slow-motion scenery and generic holiday makers, and celebrate what makes the island different.The task was to put its landscapes, local quirks and unmistakable character at the heart of the campaign.

Our Solution

Wonderfully Different.

We teamed up with comedian Diane Morgan for a TV and social campaign that swaps the usual destination-ad treatment for a brilliantly deadpan take on island life. From dinosaur fossils and red squirrels to blue wine and garlic ice cream, Diane responds to the Isle of Wight’s most distinctive attractions and specialities in her own inimitable style.Rather than smoothing out the quirks, we made them the story. An entertaining celebration of the individuality that keeps people coming back, generation after generation.

Behind the Scenes

Big character.

Brilliant craft. Directed by Jon Drever and filmed and produced by Mambo Media, the campaign brings together a brave client, a distinctive idea and a brilliantly judged comic performance.