Advertising Unlocked 2022

We welcomed students from Poole High to give them a glimpse inside working in an advertising agency for #AdvertisingUnlocked by IPA (Institute of Practitioners in Advertising).

Advertising Unlocked sees top advertising and media agencies inviting schools and colleges across the UK to participate in the largest industry-wide "Open Day" on Wednesday 9th November 2022. It aims to introduce new and potentially unconsidered career options to school and college leavers.

Welcoming 15 students from a local school, we gave them a snapshot into various aspects of integrated agency life, giving them the opportunity to learn more and ask questions - we hosted different sessions with various team members in video production, advertising strategy, social media and creative design.

After some pizza for lunch (an agency staple!), we set them a challenge to create a TikTok video or poster for a live client brief.

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