To launch Monty Bojangles’ new Cat Tin, Sunset Samba, we transformed London Waterloo into a vibrant, Rio-inspired experiential bringing colour and joy into rush hour.

Samba dancers, free chocolatey truffles, and a giant Sunset Samba tin took over the station, creating an unmissable brand moment. The activation brought the spirit of the product to life in a way that felt immersive and shareable.

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The impact was immediate. On the day, sales more than tripled versus the previous week, with momentum continuing into the following day at +71%.

A bold idea, brought to life and a great example of what happens when brands fully commit to creating something people can feel, not just see.

Sunset Samba is now available exclusively in selected Sainsbury’s stores nationwide.

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