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With the sun finally making an appearance this week, it feels like the right time to share a closer look at our latest campaign for Herbalife.

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The project began back in January, with a clear ambition: to create a premium suite of lifestyle content that brings together some of the brand’s most iconic, best-selling products. But before heading overseas, production started closer to home.

We spent several days in the studio in Bournemouth, capturing detailed, textural content designed to elevate the visual quality of the campaign. These close-up moments were crafted to enhance the hero films, while also working as standalone assets across social and digital channels.

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From there, the team travelled to Tenerife to capture the main body of the campaign. Across a villa location and outdoor settings, we documented the breakfast system in action, from slower morning routines to moments on the move. The focus was on creating content that felt both aspirational and grounded in real-life use.

The result is a comprehensive content suite, including two hero films, a wide range of social cutdowns, stills photography, and a bank of assets designed to support the campaign over time.

A collaborative effort from start to finish, and one that sets a strong foundation for what’s to come.


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