We’ve been celebrating the exiting new launch of Herbalife Protein Chips with an integrated social campaign and bespoke creative across TikTok, Instagram and Facebook.

The campaign is part of a dual-message strategy to drive relevance in the product for both on-the-go and sharing occasions. This gives Herbalife members the flexible content to share with their followers.

We’re tapping into the growing trend in diet-conscious consumers looking for alternative sources of protein that fit into more sophisticated diet routines - makes this the perfect time for NPD in this category.

Herbalife’s core aim of making fitness not only aspirational, but attainable too gives us the freedom in creative to keep the fun factor in our messaging – providing the perfect format for this social campaign. Health and fitness isn’t simply about the hard-work and elite athletes, it’s about the fun and enjoyment you should have along the way.

The video and static content was shot over three days across several key locations, with a small and agile team – giving us plenty of modular content to create multiple campaign bursts. Of course we all know content is king, but context is most definitely the Queen – we edited the video in-house to make it perfect for social sharing and engagement with a short, sharp and simple message behind everything we created.

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