As part of our wider campaign strategy and to support experiential activity for Monty Bojangles we’re now live with our proximity mobile ads, prompting geo-targeted consumers with an interactive map of the nearest Tesco stores with truffles in stock.
This type of digital ad ensures:
📊 Higher efficiency in targeting
💆 A more personalised experience
📢 A clear CTA that bridges the gap between online ads and offline sales
We also went live with our outdoor advertising campaign which consisted of city centre roadside & store 6 sheets.