From match day belly-warmers, to al fresco date nights. Covered in ketchup, soaked in gravy or served with mushy peas. The Friday filler or a family Sunday dinner. Pukka is a chance for everyone to enjoy that warm fuzzy feeling of tucking into a pie - or as we call it ‘orange optimism’. Our packaging design wanted to clearly signpost the brand as a feel-good moment for everyone, by standing out on shelf and bringing to life the brand’s ethos of ‘be more orange’ across their range. The packaging range is also now completely plastic free!