With our latest campaign with Smint we wanted to create that moment of calm amid the chaos. Already being the UK's number 1 sugar-free mint this campaign aimed to solidify that success with bold OOH creative and a refreshing sampling experience.

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With over 350 sites across London and the Southeast, this is one of Smint’s biggest activations yet. From large-format billboards and escalator panels to 2,500 rail panels and a sampling experience that puts 100,000+ tins directly into people’s hands, all designed to encourage people to pause, reset their minds, and feel recharged.

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Built to cut through the noise, this campaign gives people a moment to Reset & Refresh. Huge thanks to the team at Perfetti Van melle for the exciting project! - as well as Peter Field for his Art Direction on the project and Zoë Robertson for bringing this to life with her 3D creative. 

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