If you’ve got a split-second to stop people’s thumbs… go bold!
Our Dentyl social content is looking to brighten up people’s feeds and stick in people’s heads to drive that all important impulsive nudge at point of purchase.
With Dentyl we’re dealing with purchase largely driven by impulse. Impulse relies largely on an emotional trigger - being conscious of having bad breath. It’s important we make the Dentyl social brand assets as efficient and as effective as possible in driving that impulse. That means looking to engage 'system 1 thinking', to drive emotional impulse AND stay top of mind, we need to make the message as simple as possible, and a message which is intrinsically linked to the brand and category problem.