Smint is in the cluttered mint market, where every brand seems to focus on fresh breath confidence - we needed a new positioning, strategy and identity to stand out from the crowd.

Our market research, social listening and Attest survey’s identified a new opportunity in the mint market. The category focuses heavily on confidence, and being an extrovert as a result - creatively, there is a lot of masculine focused, loud shouty messaging too.  With females being the predominant mint buyer, and life being far more complex than confidence and exuberance, our insight led us towards a wellbeing and mindfulness route, where mints can be used as a ‘the downtime moment before the moment’, with a softer and calmer tone of voice.

We rolled this out through a brand book, new campaign style, social, content, digital platforms, POS and trade marketing. This new identity stands out in a cluttered market, and the strategy can be used for years to come.

Following an extensive collaborative process, our rebrand for Ageas insurance created a new look and company mindset to be ‘aggregator-first’ and boldly confident in who they are. 

We transformed their brand identity and positioning. We started with messaging - planting a seed of doubt in consumers’ minds by asking them ‘is your insurance as easy as Ageas?’ and developed this into brand semiotics; using signs, symbols and colours to signpost consumers and create shortcuts to the customer experience.  

The shift from purple to black and white not only underlined the ease of Ageas, but also gave real prominence in a highly cluttered environment. This rolled-out across the branding, website, content, marketing collateral and CRM.

Humphries Kirk are one of the leading law firms in the South, but they needed a brand overhaul in order to reflect this, and attract bigger clients.

In our Stakeholder research we found so much goodness in the firm and its partners - great service, but with a progressive attitude and inclusivity not reflected in its traditional name and look. We started with a name change for the modern era, and washed through a more confident mindset and brand feel.

‍The warmth we wanted to portray culminated in our brand positioning ‘you’ll like us’. This slightly provocative headline took on the industry insight - people often feel intimidated and confused in their dealings with solicitors - far from the reality of HK Law.