turbocharging

brands

Branding isn’t just about pretty colours and a nice logo (although that helps) - it’s about human psychology, commercial objectives and most importantly understanding the business and its people.

From taking start-ups all the way to the FTSE 250, turning P&O Cruises into Britain’s favourite cruise line, making WeBuyAnyCar a household name, right through to rapidly growing Pukka Pies - we know how to transform the way brands look and ultimately perform.

Building brands with insightful imagination

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#Dating - Rebranding to stand out on the dating scene

We were tasked with refreshing the identity of global dating app #Dating. If you thought standing out in the world of romance and dating is hard, being the go-to dating app is even harder!

We knew we needed to be both smart and distinctive. We undertook research, social listening and market analysis to find the sweet spot for the #Dating brand story. This covered UX, tone of voice and of course informed our fun, feminine and distinctive look and feel which we rolled out across every brand touchpoint with our detailed set of brand guidelines. We also mapped out target audience personas, brand strategy and a comms plan including a social content framework.

This rebrand not only created a fresh new look, but increased app performance and brand awareness with the bold look and insight-led strategy for the comms plan.
New look
Toolkit & Guidelines
downloads uplift

Smint - Evolving the brand for a new Gen-z audience

Smint is in the cluttered mint market, where every brand seems to focus on fresh breath confidence - we needed a new positioning, strategy and identity to stand out from the crowd.

Our market research, social listening and Attest survey’s identified a new opportunity in the mint market. The category focuses heavily on confidence, and being an extrovert as a result - creatively, there is a lot of masculine focused, loud shouty messaging too.  With females being the predominant mint buyer, and life being far more complex than confidence and exuberance, our insight led us towards a wellbeing and mindfulness route, where mints can be used as a ‘the downtime moment before the moment’, with a softer and calmer tone of voice.

We rolled this out through a brand book, new campaign style, social, content, digital platforms, POS and trade marketing. This new identity stands out in a cluttered market, and the strategy can be used for years to come.
Social engagement
In Market Share
& distinctive brand positioning

Ageas - a brand evolution for hyper-competitive comparison sites

Following an extensive collaborative process, our rebrand for Ageas insurance created a new look and company mindset to be ‘aggregator-first’ and boldly confident in who they are. 

We transformed their brand identity and positioning. We started with messaging - planting a seed of doubt in consumers’ minds by asking them ‘is your insurance as easy as Ageas?’ and developed this into brand semiotics; using signs, symbols and colours to signpost consumers and create shortcuts to the customer experience.  

The shift from purple to black and white not only underlined the ease of Ageas, but also gave real prominence in a highly cluttered environment. This rolled-out across the branding, website, content, marketing collateral and CRM.
in conversion created multi-million revenue uplift
increased on aggregators
now aligned and single-minded

HK Law - Creating a brand fit to be the South’s leading law firm

Humphries Kirk are one of the leading law firms in the South, but they needed a brand overhaul in order to reflect this, and attract bigger clients.

In our Stakeholder research we found so much goodness in the firm and its partners - great service, but with a progressive attitude and inclusivity not reflected in its traditional name and look. We started with a name change for the modern era, and washed through a more confident mindset and brand feel.

The warmth we wanted to portray culminated in our brand positioning ‘you’ll like us’. This slightly provocative headline took on the industry insight - people often feel intimidated and confused in their dealings with solicitors - far from the reality of HK Law.
Company Mindset
Clients now on Pitch Lists
across Every Brand Touchpoint
Let's get growing.
If you’re interested in working with us to help out-think your competitors, complete the form and we’ll get right back to you.

For any other enquiry such as careers or partnerships send us an email to hello@walkeragency.co.uk or call 01202 414200
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If you're interested in working with us to help out-think your competitors send us an email and we'll get right back to you.