We create real and lasting connections.
Branding with ROI
project type
Branding
industry
Cross Category
Our Proven Track-record
From creating the original Amigo Loans, WeBuyAnyCar and Hobbycraft brands to giving fresh looks to countless established brands - we’ve got a proven track record in building brand identities for the long-term, by making sure every touchpoint is timeless, stands out and adds real value.
Naturally, the task of undertaking a complete brand overhaul is daunting for any business no matter the size. After all, rebranding is about much more than just updating your logo or getting hung up on choosing nice new colours (for a start, 1 in 12 men are colour blind anyway!).
With careful strategic planning, detailed brand semiotics and beautifully crafted creative, we can make sure your re-brand translates directly into selling more product, whatever your budget and objectives.
A Story About Making a Rebrand Count
Pukka had pigeon-holed themselves in a laddish, ageing, football-loving audience, and sales were dipping. Our brand evolution unlocked more occasions, more moments and more people the brand could resonate with. From match day belly-warmers, to al fresco date nights. Covered in ketchup, soaked in gravy or served with mushy peas - we wanted to celebrate Pukka being for everyone, any way they liked - we became the ‘The People’s Pie’.
The rebrand included a new website, brand guidelines, strategic comms, digital, shopper marketing, brand partnership strategy, social, outdoor, and new TV ads, created with two things in mind, 'be for the people' and become a beacon of 'orange optimism’.
· Grocer Brand of the Year
· 12% YoY Value Growth (2018-2022)
· 6% Increase in Market Share
· 15% Increase in Prompted Awareness
· Increase in All Kantar Brand Tracking Metrics.
We do more than just pretty a facelift.
This is about telling a beautifully crafted story through branding, and locking into a set of flexible strategic and creative guidelines that help to make your brand sing.
This comes down to semiotics, how you behave, who you talk to, how you talk to them and why you’re really here in the first place. Our re-brands include:
· Your brand purpose and promise
· Your brand story
· Brand semiotic analysis
· Competitor mapping
· Logo lockups, taglines, colours, typography guides
· Brand application frameworks
· Tone / Brand personality / Brand Archetypes
· Photography / Imagery style guide
· Your target audience(detailed portraits)
· Consumer journey (touchpoints)
· Advertising / social / POS/ shopper examples
· Media Strategy Analysis
Walker is built of a close team of talented people with a wide breadth of branding experience and a collaborative can-do approach to transforming brands. They're a pleasure to work with, delivering results, and making it enjoyable on the way- a great extension to our team!
