Rebranding & Strategy Project

Rebranding to stand out on the dating scene

The Challenge:

We were tasked with refreshing the identity of global dating app #Dating. If you thought standing out in the world of romance and dating is hard, being the go-to dating app is even harder!

Fresh
New look
Global
Toolkit & Guidelines
app
downloads uplift

Our Solution

We knew we needed to be both smart and distinctive. We undertook research, social listening and market analysis to find the sweet spot for the #Dating brand story. This covered UX, tone of voice and of course informed our fun, feminine and distinctive look and feel which we rolled out across every brand touchpoint with our detailed set of brand guidelines. We also mapped out target audience personas, brand strategy and a comms plan including a social content framework.

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Let's get growing.
If you're interested in working with us to help out-think your competitors send us an email and we'll get right back to you.