Rebranding & Strategy Project

Creating a brand to be the South’s leading law firm

The Challenge:

Humphries Kirk are one of the leading law firms in the South, but they needed a brand overhaul in order to reflect this, and attract bigger clients.

Company Mindset
Clients now on Pitch Lists
roll out
across Every Brand Touchpoint

Our Solution

In our Stakeholder research phase we found so much goodness in the firm and its partners - great service, but with a progressive attitude and inclusivity not reflected in its traditional name and look. We started with a name change for the modern era, and washed through a more confident mindset and brand feel. The warmth we wanted to portray culminated in our brand positioning ‘you’ll like us’. This slightly provocative headline took on the industry insight - people often feel intimidated and confused in their dealings with solicitors - far from the reality of HK Law.

More nice things

The Walker 600 for 600 Challenge
The Wonderfully Different Isle Of Wight
Mentos activity launches nationwide!
Let's get growing.
If you're interested in working with us to help out-think your competitors send us an email and we'll get right back to you.