A fresh look for dating
#Dating
project type
Branding
Strategy
Digital
industry
FMCG
We were challenged with refreshing the identity of global dating app #Dating.
If you thought standing out in the world of romance and dating is hard, being the go-to dating app is even harder. We knew we needed to be both smart and distinctive. We undertook research, social listening and market analysis to find the sweet spot for the #Dating brand story. This effected UX, tone of voice and of course informed our fun, feminine and distinctive look and feel which we rolled out across every brand touchpoint.
We produced a complete brand guidelines.
This included What the brand stands for and what’s their purpose, Logo lockups, taglines, colours, typography guides, What to avoid when applying the brand, Tone of voice and Brand personality, a Photography / Imagery style guide, Our target audience personas, Example moments we’re relevant in / consumer journey, Advertising examples and Social content guidelines.
As well as mapping out the content, we showcased the target audience, brand strategy and comms plan including a social content framework.
Working with Walker on creating our very first brand manual was an amazing journey. They quickly understood our needs, how competitive the market we play in is and helped us distill key insights about our target audiences. With their support, recommendations and dedication we were able to evolve the brand to where it needed to be to expand further and grow to our ambitious expectations. They are a great team to work with, very prompt, collaborative, great at listening to the client and never afraid to guide.
