Giving a national treasure fresh appeal with digital natives
Strategic & Creative Lead Agency - Consumer
Brand Strategy
Campaign Planning
Social
Digital Assets
Nationwide Campaign
Product Photoshoot
Video Content Shoot
E-Commerce
Reigniting an iconic brand to get more people outside more often
The Challenge:
Ordnance Survey was once one of the UK’s biggest brands, and renowned for their expertise in paper maps. However, with an ageing customer base and rapidly decreasing awareness, we need to build an entirely new emotive brand connection.
Our Solution
Our strategy was to loosen the traditional, highly polished and formal tone of voice with a lo-fi approach to content and a more confident creative identity. It meant our campaigns had the standout to reach a whole new gen-z audience with the OS Maps app (the brand growth job) whilst having the flexibility to still engage with our consumer heartland and sell core products (outdoor gear and maps) to meet key commercial objectives.
The results
More nice things
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