Strategic & Creative Lead Agency - Consumer

Reigniting an iconic brand to get more people outside more often

The Challenge:

Ordnance Survey was once one of the UK’s biggest brands, and renowned for their expertise in paper maps. However, with an ageing customer base and rapidly decreasing awareness, we need to build an entirely new emotive brand connection.

UPLIFT
in awareness
COMMERCIAL
targets achieved
NEW
suite of assets

Our Solution

Our strategy was to loosen the traditional, highly polished and formal tone of voice with a lo-fi approach to content and a more confident creative identity. It meant our campaigns had the standout to reach a whole new gen-z audience with the OS Maps app (the brand growth job) whilst having the flexibility to still engage with our consumer heartland and sell core products (outdoor gear and maps) to meet key commercial objectives.

More nice things

The Wonderfully Different Isle Of Wight
Mentos activity launches nationwide!
'Touch Grass' teasers are live!
Let's get growing.
If you're interested in working with us to help out-think your competitors send us an email and we'll get right back to you.