UK Social & Brand Campaign Agency

Redefining the role of a mint in a saturated market


Smint is in the cluttered mint market, where every brand seems to focus on fresh breath confidence - we needed a new positioning and social strategy to stand out from the crowd.

Social engagement
In Market Share
& distinctive brand positioning

Our Solution

Through market research, social listening and ongoing consumer surveys, we identified a new opportunity in the mint market. With females being the predominant mint buyer, and life being far more complex than confidence and exuberance, our insight led us towards a wellbeing and mindfulness route, where mints can be used as a ‘the downtime moment before the moment’, leading to a softer and calmer tone of voice.

Visual Identity

Our new ‘aaand breathe’ positioning is distinctive, and with the brand strategy and guidelines we have created a consistent and standout visual identity and messaging strategy which the brand can use for years to come.

More nice things

Heading back to AUB
Walker made Campaign’s 100 Best Places to Work
Bringing Monty Bojangles to Life
Let's get growing.
If you're interested in working with us to help out-think your competitors send us an email and we'll get right back to you.