James Hickman
It’s no surprise that an agency with 11 dogs in the office picks up the occasional pet food brand. Arden Grange, a premium pet food brand distributed in over 30 countries, has appointed us to help lift the brand and boost their presence at Crufts 2020.
For anyone who is anyone in the world of dogs, Crufts is the pinnacle. It’s also very noisy. More and more brands with more and more messaging, and more spend takeover the event. Of course, it’s too big an occasion not to be a part of, but it’s an even bigger mistake to not stand out. Our job will be to create a unique story, worth telling for Arden Grange.
