Immersive Experiential Campaign for Mentos

Barcode Festival is the summer party for the whole grocery industry.

You can eat, drink and chat at 75 different sponsor activations, check out roof raising headliners or showcase your product to thousands of industry colleagues - and it will be supporting the industry charity which, GroceryAid.

Mentos challenged us to turn their small event space into an immersive experience that not only brought to life 'Yes to Fresh' but also the escapism of chewing their tropical and cherry flavoured gum.