We’re ramping up our Mentos integrated and digital campaign across YouTube and social this week, so keep your eyes peeled!
We are using integrated social ads that target by different lifestyle needs to encourage participation. We've made sure the creative is distinct and on brand to translate the digital campaign towards what people will see when they walk in store.
The content has beed adapted to work across formats, with different messaging rotated to test the most effective creative.
The nationwide campaign from concept to creation has been produced totally in-house:
- Strategy and Campaign Planning
- Animation and Creative Content Creation
- Competition Mechanics and Fulfilment