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Our April Fools’ campaign for Chupa Chups UK turned a fake product into their most impactful social moment yet.
Did We Fool You?
April Fools’ Day is one of the best moments for brands to connect with their audience in a fun and creative way and this year, we couldn’t resist pulling a little prank. We teased the idea of adding a zipper to Chupa Chups lollipop packaging to make unwrapping easier. Practical, right? Well... it was all just a joke!
The reaction was incredible. In fact, the Chupa Chups UK TikTok account gained 30,000 followers in under 48 hours - making this the most successful social campaign we’ve ever run for them!
With the campaign spanning over 6 different posts over 6 days, it produced results that are no joke:
- Views: 5M
- Profile Visits: 287K
- New Followers: 36K
- Comments: 50K
- Likes: 340k
Big thanks to the amazing team who brought this April Fools’ joke to life, as well as Perfetti and Kim Mcmahon for allow us to go ahead with the idea.
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Six months in 60 seconds at Walker Agency
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