'Niggles' Campaign for Simplyhealth

We’re pleased to announce that we’ve been appointed by Simplyhealth to launch an exciting new integrated campaign, which will help to redefine the way in which people see their health.

Matt Clarke, Client Services Director, said: “We wanted to create a campaign that helped people to understand exactly what a Simply Cash Plan did, and demonstrate why they couldn’t live without it! Our crucial insight was that everyone has a little ‘niggle’ that they often ignore, hoping that it’ll just disappear. But more often than not, these little ‘niggles’ can become far more serious…NASTY in fact. And from this point, our campaign was born.”

Working closely with the acquisition team, we produced a series of videos for VOD and digital channels that help to bring these little ‘niggles’ to life. This is being extended further into a fully integrated campaign, that will span everything from online display, digital takeovers and social, to OOH, print and even bespoke ‘niggle’ costumes and toys. So watch this space

More information on the work we’ve done can be found here: https://walkeragency.co.uk/work/simplyhealth-niggles/

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